── BUILT FOR LIFE INSURANCE PROFESSIONALS
Life Insurance Leads for Agencies & Brokers
Fueling your sales pipeline with real-time life insurance leads from consumers actively seeking coverage. Explore exclusive leads for life, IUL, final expense, mortgage protection, and more.
- Instantly Save 10% Off Your First Order Below
── WHY AGENT ADVANTAGE ──
Life Insurance Leads Built for Agents
Get fresh prospects without the guesswork. Agent Advantage provides real-time life insurance leads designed to help agents and agencies keep their sales pipelines active and consistent.
Exclusive Leads
Fresh leads are delivered exclusively to your account and are not resold or shared with other buyers.
Real-Time Delivery
Leads are delivered as they’re generated, giving you the opportunity to follow up as soon as the prospect completes their request.
Statewide Targeting
Choose the states where you’re licensed and build your lead orders around the markets you want to work.
── OUR LEAD TYPES
Find the Right Leads for Your Business
Choose from a range of exclusive and aged life insurance leads, built around the products you sell and the markets you serve.
Life Insurance Leads
Fresh prospects for agents and agencies selling traditional life insurance coverage.
Final Expense Leads
Prospects who have expressed interest in final expense coverage, for agents serving end-of-life insurance needs.
Mortgage Protection Leads
Reach homeowners looking for life insurance coverage designed to help protect their mortgage.
IUL Leads
Connect with consumers exploring indexed universal life and long-term financial planning.
Term Life Leads
Fresh prospects seeking affordable term life insurance coverage for their protection needs.
Aged Life Insurance Leads
Discounted leads 30-60 days old for agents looking to add additional volume to their pipeline.
── HOW IT WORKS ──
From Consumer Interest to Your Sales Pipeline
Our lead generation and delivery process is designed to get fresh prospects from initial inquiry to your sales pipeline with minimal friction.
01
Consumers Request Coverage
Consumers respond to targeted advertising and submit their information when they’re interested in learning more about life insurance coverage.
02
Lead Is Generated
Consumers provide their contact information and complete the required consent steps before their information is submitted.
03
Lead Is Delivered
New leads are delivered to your campaign in real time as they’re generated, giving you the opportunity to follow up promptly.
04
You Follow Up
Your team receives the prospect information and can begin the sales process using your own preferred calling, texting, and CRM workflow.
Ready to Build Your Pipeline?
── THE AGENT ADVANTAGE DIFFERENCE
A Smarter Way to Buy Life Insurance Leads
Agent Advantage combines digital marketing, insurance industry knowledge, and a streamlined lead-generation system to connect insurance professionals with consumers actively looking for coverage. Simply choose the leads you need, place your order, and we’ll handle the lead generation and delivery.
Digital Lead Generation
We use targeted Facebook marketing campaigns to generate consumer interest across today’s most in-demand life insurance products.
Pay Per Lead
Purchase the leads you need without paying for a monthly marketing service or managing your own advertising campaigns.
Insurance-Focused
Our lead generation system is built around the products, prospects, and sales process of the life insurance industry.
── THE AGENT EXPERIENCE ──
A Lead Source You Can Count On
When leads are part of your daily business, the experience behind them matters. Agent Advantage keeps the process straightforward with simple ordering, clear lead options, responsive support, and dependable delivery designed around the way life insurance agents work.
"I started with a smaller order to see how the leads would fit into our current process, and the quality has been consistent. The leads come through quickly and the information has been easy for my agents to work with. We’ve been able to have some productive calls and write business from the leads, so we’ve continued ordering as we build up volume."
“The mortgage protection leads have worked well for our team, especially because the agents can get to work on them quickly after they come in. We’ve had a mix of people who were ready to have a conversation and others who needed a little more follow-up. Overall, the lead quality has been good enough that we’ve placed another order after working through our first batch.”
“I wanted to test the IUL leads before committing to a larger volume, and the initial batch gave us enough opportunity to justify continuing. The prospects weren’t all equally interested or qualified, but several turned into legitimate discussions about IUL and broader financial planning. For our agency, the ability to consistently get new prospects into the pipeline has been the biggest value.”
“IUL leads can be hit or miss, so I was pleasantly surprised by the number of prospects who actually knew why I was calling. I’ve had to work the leads and follow up, but that’s expected with any lead source. A handful have developed into serious opportunities, and the overall quality has been good enough for me.”
“I was looking for a lead source that could give my agents a steady flow of new prospects without locking us into a monthly contract. The leads have been coming through consistently, and the information provided has made it easy for our team to start following up. We’ve had several good dials and a few applications from our first orders, so we’ve been happy with the results.”
“We’ve tried several lead sources over the years, and these final expense leads have been a solid addition to our prospecting mix. I like that the leads are delivered directly to us and that we can choose the states where our agents are licensed. Not every prospect turns into a sale, of course, but we’ve had enough good conversations and applications to make the numbers work for us.”
“The mortgage protection leads have been good. I’ve been able to reach a decent number of the prospects from my first batch. The delivery process has also been straightforward, which makes it easy to get the leads into my normal follow-up process.”
“We ordered a batch of final expense leads to test with a few of our agents, and the results have been encouraging. There’s definitely some follow-up involved, but we’ve had several prospects engage with our agents and a few have moved forward with applications. We’ll continue using the leads as part of our overall prospecting strategy.”
Simple Online Ordering
Choose your lead type, targeted states, place your order and we’ll handle the rest.
Responsive Customer Support
Our team is here to help with any questions before and after your order.
Clear Replacement Policy
We stand behind the leads we deliver with a transparent replacement policy.
No Monthly Subscription
Buy the leads you need without a monthly commitment or ongoing fees.
── COMMON QUESTIONS
Frequently Asked Questions
Get answers about how Agent Advantage life insurance leads are generated, delivered, targeted, and replaced, along with what to expect after placing an order.
Agent Advantage offers Exclusive Life Insurance Leads, Final Expense Leads, Mortgage Protection Leads, Term Life Leads, IUL Leads, and Aged Life Insurance Leads.
Availability and order options vary by lead type.
Agent Advantage generates life insurance leads through targeted digital marketing campaigns advertised on Facebook. Consumers respond to an advertisement and submit their information through a lead form to request additional information about life insurance coverage.
Our Exclusive Life Insurance, Final Expense, Mortgage Protection, Term Life, and IUL leads are delivered exclusively to the purchasing customer and are not resold or shared with other buyers.
Aged Life Insurance Leads are non-exclusive and may be sold up to a total of 3 buyers.
Yes. Agent Advantage offers statewide targeting, allowing you to select the states where you’re licensed and want to receive leads. We currently do not offer city, county, or ZIP-code targeting.
Consumers first see an advertisement related to a specific life insurance product. Depending on the lead type, the ad directs them to a product-specific landing page for Life Insurance, Final Expense, Mortgage Protection, Term Life, or Indexed Universal Life (IUL) coverage. There, consumers can review information about the coverage and voluntarily submit their contact information to request additional information.
Yes. Our leads are generated using TCPA-compliant consent practices. Before submitting their information, consumers are required to affirmatively agree to be contacted about their insurance inquiry, including by telephone call, text message, and email. Consent is collected directly through the lead form before the consumer’s information can be submitted.
Agents and agencies purchasing leads are responsible for ensuring their outreach practices comply with all applicable federal and state laws, regulations, and requirements, including those governing telephone calls, text messages, email communications, calling hours, and Do Not Call requirements.
Your Google Sheet is emailed within 24-hours. Fresh leads are added as they’re generated, with most orders fulfilled within approximately 7–10 business days.
Aged leads are delivered in bulk once the order has been prepared. Please allow up to 72 hours to process Aged lead orders.
Select the lead type you want, choose your available order options and targeting, and complete checkout online. Once your order is received, we’ll begin preparing your campaign and delivery.
After your order is received, our team begins setting up your campaign based on the lead type and states selected. You’ll receive access to your lead delivery sheet by email within 24 hours of placing your order, and fresh leads will be added as they’re generated.
Most exclusive lead orders are fulfilled within approximately 7–10 business days, although delivery speed can vary based on targeting, campaign conditions, and order size.
Yes. You may enable instant email notifications by following the instructions below:
- On your desktop computer, open the Google Sheets we’ve sent you.
- At the top, click Tools > Notification Settings > Edit Notifications.
- In the window that appears, select “when” you want to receive notifications. Select to notify you when “Any changes are made”.
- In the window that appears, select “how often” you want to receive notifications. Select to notify you with “Email – right away.”
- Click Save.
Exclusive leads qualify for replacement if:
- Phone number is disconnected or not in service
- Lead is outside of the requested State
- Lead doesn’t speak English
- Lead is over the age of 85
We do not offer refunds or replacements for Aged leads.
Email our support team with your order number, the lead’s name and phone number, and the reason for the replacement request. Our team will review the lead against the current Replacement Policy. If approved, your lead will be added to our replacement queue and a new lead will be delivered within 72 hours.
Full refunds are available if requested within 2 hours of purchase. After 2 hours, campaigns are activated and funds are committed—therefore all sales become final.
After the 2 hour window, no refunds or cancellations are permitted. If we are unable to deliver your full order within 10 business days, you may request a partial refund or credit solely for undelivered leads.
Yes. Agencies and high-volume buyers may qualify for specialty pricing based on lead type and order volume. Contact our support team or visit our Agencies & IMO page for information about available agency pricing.
*$25,000 minimum monthly ad spend required.
Our support team is available by email for questions about orders, lead delivery, replacements, or general support.
Contact: Support@AgentAdvantage.io
Ready to Build Your Pipeline?
Start with the life insurance leads that fit your business and let Agent Advantage handle the lead generation and delivery.
── AGENT RESOURCES ──
Insights for Life Insurance Agents
Practical insights, strategies, and information to help life insurance agents make better decisions about leads, prospecting, and growing their business.
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- Life Insurance Agent Recruiting
- Life Insurance Agents
- Life Insurance Leads
- Life Insurance Recruiting
- Life Insurance Sales Tips
